About Us
The Kamakura Ethical Lab was established with the aim of gaining and sustaining the certification of Kamakura as a Fair Trade Town.
We position Kamakura, which is blessed with nature such as the sea, mountains and rivers, as ‘a place (laboratory) for experimentation where people can live a life that boasts a rich history and culture and values human connections’, with a diverse group of people with connections to Kamakura, and we are seeking to overcome the challenges of the humanocene while facing social issues such as mass production, mass consumption and mass waste. We aim to create an ethical Kamakura where the current and next generations can live ethically and with hope, by exploring a sympathetic and symbiotic society that overcomes the challenges of the Anthropocene.
Main initiatives.
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Organisation of events and marches in Kamakura to communicate fair trade to a wide range of generations.
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Collaboration with many activities that communicate approaches to solving social issues other than ethical consumption, such as community revitalisation
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Helping to increase the number of opportunities and places where ethical products and services can be bought.
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Education for children to learn about and experience ethical consumption
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Activities to link ethical consumption with nature such as the sea and mountains, and with history and culture such as temples and shrines.
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Creating a mechanism to enable ethical consumption in cooperation with companies operating businesses in Kamakura and while working at the companies.
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Developing original products with a sense of Kamakura's character.
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Creating a community of people who are interested in ethical consumption.
Using Kamakura as a ‘laboratory’, we will explore the future of ethical consumption and communicate this to everyone.
